Last updated October 2026. Open any heading below for the details.
Data Value, 2060 County Line Rd, Jackson, NJ 08527, USA. Contact: hello@datavalue.uk. We are based in the United States and handle data about people in the UK under the UK GDPR and PECR.
If you use the form: your name, work email, company and anything else you choose to tell us. We use it to reply and to discuss your records. Our basis is your consent, which you can withdraw at any time.
If we email you: your name, work email, company and job role, taken from business sources. Our basis is legitimate interests, promoting our service to relevant businesses. Every email has an unsubscribe link, and we stop at once when you ask.
We record the pages viewed, buttons and links clicked, how far visitors scroll, time spent, answers in the records check, and whether the form is started or sent. We also record device type, browser, the site you came from, and your time zone. Our basis is legitimate interests, to see which pages and messages work.
By default nothing is stored on your device. Visits are counted with a code worked out from your connection that changes every day, and we don't keep your IP address. If you choose “Yes, that's fine” on the banner, a random code is stored in your browser so we can tell when you come back. Clear this site's data in your browser to remove it. If you arrive from one of our emails, the link carries a reference code so we can tell which message it was, and if you send the form we connect your visit to your enquiry.
Providers working for us: Fly.io (hosting, servers in London), Cloudflare (domain and email forwarding), Google Workspace (email), Resend (alerts to us when the form is sent) and Instantly (sending our emails). We don't sell your details. If you go ahead with us, we'd only share information about your business with a buyer with your agreement. We access data from the United States.
Up to 12 months after our last contact, and website visit records are deleted after 12 months. If you unsubscribe, we keep your email address on a do-not-contact list so we don't email you again.
You can ask to see, correct or delete your data, object to our emails, or withdraw consent, by emailing hello@datavalue.uk. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.